What Makes A Website Go Viral?

by admin on September 20, 2010

Classifieds Advertising

Classifieds Advertising

Having a great idea is obviously an important foundation for a successful website, but what other ingredients must combine to make a site go viral?

Lets take Facebook as an example. Facebook was originally designed by college students for college students, so that they could communicate with each other and share ideas. This idea was eventually expanded so that other users from outside the college could join the network and communicate with their friends.

One of the important ingredients with Facebook, is functionality ie the site works, and it works well. By the time the site had gone beyond the realms of Harvard University, most of the bugs and errors would have been ironed out, ensuring that new users would enjoy an easy and enjoyable experience.

To illustrate this, imagine subscribing to a website, adding some information and getting 404 errors – would you stick around?

Another ingredient is simplicity. How many times have you heard the phrase “The best ideas are the simple ones”

Making life a little easier for someone can make a big impact both in the short term and in the long term.

If we can make life a little easier and pleasant for one person, then they are more likely to pass this information on to their friends.

I had heard of Skype several years ago, but it was only after a friend Skyped me for the first time a couple of weeks ago that I became hooked on it – so friends passing on useful information is an essential ingredient in making a site go viral.

By back-engineering this analysis, we can conclude that if we create a unique and useful website that makes life easier for people, then users are more likely to pass this on to their friends and family, which in turn could lead to a site going viral – sounds simple? “The best ideas are the simple ones!”

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