Abadoo Categories Cut To One Selection Per Ad

by admin on July 29, 2010

We have noticed a lot of ads being posted to the wrong categories over the last few months so to combat this, as mentioned in a previous post, we have cut the categories from three to one category per ad.
What have we learned? Give advertisers three categories to post an ad in and they will post in three categories. Unfortunately one category is usually relevant, the second less relevant and the third usually totally irrelevant resulting in ads being posted in the wrong categories.
We are well aware that some ads are appropriate to two or even three categories, but we would like each category to target specific ads and thus improve the value of each category so that users searching for specific ads can find them without having to crawl through dozens of ads posted in the wrong categories.
This improves the value of the site in terms of advertising and we aim to please all our advertisers.

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{ 1 comment… read it below or add one }

Wordpress Themes August 9, 2010 at 9:47 pm

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